There are very few shows that influence fashion, interior design and even cocktails, quite like AMC’s television series Mad Men. The show that is set in the mid-1960s and follows the lives of several Madison Avenue advertising agents. The show’s impact on interior design stretches further than color schemes and sleek furniture. Even carpets design has been influenced by the Mad Men set design. Wall- to – wall carpet is featured in Don Draper’s home and even in the Sterling Cooper Advertising Agency.
The CRI blog asked Emily Morrow, Director for Color, Style, and Design for Shaw Industries, about the show’s influence on interior design and if the influence is powerful enough to bring back wall-to-wall carpeting.
CRI: What has changed about carpet since the 1960s?
EM: The biggest change has been the introduction of soft fibers – carpet today is much softer to the touch. A coworker recently brought in several samples of carpets that were actually manufactured in the 60s and I was amazed at how coarse the fiber feels. There have been many other technical advances in carpet manufacturing since then, like stain and soil treatment, improved backings, and of course, the introduction of carpet made with post-consumer recycled content.
CRI: What about the look?
EM: In the Sixties, carpet color palettes were shorter – maybe eight to ten colors, but the colors were bold – deep blues, reds, golds and greens. Today, a style might be offered in 40-50 colors, but 80 percent of those will be neutrals and beiges. Fifty years ago, consumers really had a tactile sense – they wanted deep pile that you could dig your toes into – we may be seeing a return to that.
CRI: So, are we looking at a fashion trend, or is it more than that?
EM: Sixties Retro is a definite trend, but beyond that, consumers may come back to carpet because of its acoustic benefits and the warmth and comfort it brings to a room. Plus, carpet is a great value. We’ve had hard surface, hard surface, hard surface for several years, and I don’t think that is going away. But we know how hard they can be on the joints and how bad they are with acoustics in a room. Carpet is a good choice for all these reasons – plus, it’s beautiful